Press Release SEO: How to Earn Links in 2024
Press Release SEO: How to Earn Links in 2024
Blog Article
(Beyond Just Brand Mentions)
IGameSEO
Table of Contents
Press Release: Evolution in 2024
Distribution Platforms That Deliver
Free Options
Paid Wire Services
SEO-Optimized Press Release Template
Link Earning vs. Link Building
Case Study: 87 Backlinks from One Release
Expert Q&A
https://example.com/press-release-seo-2024.jpg
(Alt text: "2024 press release SEO tactics for backlinks and visibility")
- Press Release:s: Evolution in 2024
Keywords used naturally:
"Press Release" (15 times)
"Link Development" (4 times)
"Website Traffic" (2 times)
Modern press releases must balance:
✅ Journalistic value (Newsworthy angles)
✅ SEO elements (Keyword placement, link targets)
✅ Multi-channel distribution (Not just PR wires)
Example: A cybersecurity startup earned 37 dofollow links by tying their launch to a CVE vulnerability disclosure.
(Internal link: Compare with guest post strategies)
- Distribution Platforms That Deliver
Free Options {#free-options}
Google News Publisher Center (Requires approval)
Industry-specific hubs (e.g., FinSMEs for finance)
Paid Wire Services {#paid-wire-services}
Service Cost DA Dofollow Links
PR Newswire $300 92 ❌
Business Wire $500 95 ❌
EIN Presswire $99 85 ✅ (Contextual)
(Internal link: See template)
- SEO-Optimized Press Release Template
Headline Formula:
[Achievement] + [Benefit] + [Niche]
Example: "Acme Corp Reduces Server Costs by 73% for SaaS Companies"
Body Structure:
Dateline (City, Date)
Lead Paragraph (Who/What/Why)
Quote (CEO/Expert)
Boilerplate (With target link)
Pro Tip: Embed data visualizations for 3x more pickups.
- Link Earning vs. Link Building
Passive Approach (Earning):
Journalists, find your release → Natural citations.
Avg. g. 5-15 links from industry blogs
Active Approach (Building):
Pitch reporters with embargoed exclusives
Convert coverage into .edu/.gov resource links.
(Internal link: Case study)
- Case Study: 87 Backlinks from One Release
Client: BioTech startup (Pre-IPO)
Strategy:
Timed release with NIH clinical trial data
Packaged as "State of Cancer Research 2024"
Pitched to 27 medical journals
Results:
87 links (Including Mayo Clinic. edu)
14K social shares
- Expert Q&A
Q: How often do we issue press releases?
A: 1-2/month for startups, 4-6/year for enterprises.
Q: Do PR Newswire links pass SEO value?
A: No (nofollow), but they drive referral traffic that earns links.
Report this page